EDGUZMANREBOLLO@GMAIL.COM

MULTIDISCIPLINARY CREATIVE
BASED LONDON, UK

BRAND DESIGNER

MOTION BRAND DESIGNER

3D

SOCIAL MEDIA

3D DESIGNER

SOCIAL MEDIA

BRAND DESIGNER

MOTION BRAND DESIGNER

I led Huel’s visual identity across launches, campaigns, and digital touchpoints, creating scalable assets that connected brand storytelling with business goals.

My work sits at the intersection of brand design, motion, and marketing, using systems-thinking and emerging creative tools to shape how products are experienced across channels.

(Clients)
Huel
Ministry of Sound
Depop

To see more in depth of the process on each project, CLICK HERE

Selected Works

2019 - 2025

Huel — Limit Seeker Fund

Brief: Create a bold, scalable visual identity and logo system for Huel’s Limit Seeker Fund.

For Huel’s Limit Seeker Fund, a global fundraising campaign supporting athletes pushing human boundaries. I created the logo and led the art direction across all visual outputs. The goal was to build a bold, performance-led identity that felt raw, cinematic, and instantly ownable. I developed a cohesive visual system that scaled seamlessly across film, social, apparel, and outdoor, from embroidered branding to large-format billboards. The logo system was stress-tested across digital and physical contexts, ensuring both visual power and production efficiency. The campaign achieved 4.2M+ organic impressions, a 26% engagement rate uplift, and over £150K raised within the first six weeks. It became one of Huel’s most shared brand initiatives of the year, driving a 40% increase in athlete applications and reinforcing the brand’s position as a catalyst for endurance culture.

Role: Senior Designer
Team: Seb Clark, Eduardo Guzman, Ben Frisby, Amie Turnbull
Software: Cinema 4D, Redshift, After Effects, Weavy.ai, Freepik, Illustrator, Photoshop
Year 2025

Huel Daily Greens — Global Launch Campaign

Brief: Develop a distinctive 3D visual language for Huel’s Daily Greens launch

I led the 3D visual language for Huel’s Daily Greens launch, building a scalable visual system that unified product storytelling across digital, print, and retail environments. From early look-development to production, I defined the material language, lighting direction, and motion principles that shaped every asset, from e-commerce visuals and paid social to outdoor and in-store activations. The result was one of Huel’s most cohesive and high-performing launches to date, driving record-high engagement and conversion across paid and organic channels. The 3D system I designed became the foundation for rapid creative iteration, enabling the team to scale visuals globally with consistent quality and efficiency.

Role: Senior Designer (3D)
Team: Seb Clark, Eduardo Guzman, Ben Frisby, Tony Lewthwaite
Software: Cinema 4D, Redshift, ,X-Particles, After Effects, Weavy.ai, Freepik, Illustrator, Photoshop
Year 2025

Huel Brand Guidelines

Brief: A self-initiated Figma project focused on structuring and scaling a clear, usable brand guidelines document.

I designed the Brand Guidelines after the brand refresh. The goal was to turn the new identity into a clear, usable system, something teams can apply consistently across everything. It covers the core foundations: typography, colour, layout, and how the brand behaves across different formats. More than rules, it’s a framework. something that keeps the brand aligned, while still giving enough flexibility to adapt and evolve.

Role: Senior Designer
Team: Eduardo Guzman
Software: Figma
Year 2026

Huel — ExpoWest Vending Machine Video

Brief: Product-focused motion asset designed for vending machines at ExpoWest (US).

The video is built to work in a fast, distracted environment, using bold product shots, clear benefit callouts, and simple, repeatable motion beats. The pacing and structure are optimised for short attention spans and mid-loop viewing, ensuring the message lands even if seen for only a few seconds. This video exists to do one job: clearly sell the product at the point of choice.

Role: Senior Designer (3D)
Team: Eduardo Guzman
Software: Cinema 4D, Redshift, After Effects, Weavy.ai, Freepik, Illustrator
Year 2026

Ministry of Sound — 28th Birthday Campaign

Brief: Develop a distinctive 3D visual language for Huel’s Daily Greens launch

For the 28th anniversary of Ministry of Sound, I co-created the visual campaign celebrating nearly three decades of club culture. The concept was inspired by Windows ‘91 aesthetics, merging early-internet nostalgia with modern digital energy to honour the brand’s roots while speaking to a new generation. Working alongside another designer, I developed the art direction, 3D motion assets, and motion modular design system that unified visuals across print, outdoor, and social. The identity scaled perfectly across digital platforms and physical touchpoints, from posters and billboards to event visuals and motion teasers. The campaign became one of Ministry’s most successful anniversary activations, achieving 2.8M+ social impressions, a 35% engagement uplift, and record event sell-outs within hours of announcement. It reaffirmed Ministry’s position as a cultural icon bridging heritage and innovation in electronic music.

Role: Motion & Graphic Designer
Team: Ryan Winters, Eduardo Guzman
Software: After Effects, Illustrator, Photoshop
Year 2019

Depop

Brief: A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments

A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments, combining clear, direct messaging with expressive visuals to make sensitive subjects feel approachable, human, and relevant to Depop’s community.

Role: Motion Designer (Freelance)
Team: Depop team & Eduardo Guzman
Software: After Effects, Illustrator, Photoshop
Year 2020

Experiences

2018

Junior Designer

Start Design

Assisting in concept development and visual execution across campaigns, supporting senior creatives, and ensuring design consistency throughout projects.

2020

Motion Graphic Designer

Ministry of Sound

Leading the creation of motion assets and visual identities for campaigns and events, shaping the brand’s visual language across platforms, and collaborating closely with the creative team to deliver high-impact content.

2022

Performance Marketing Designer

Huel

Designing high-performing static and motion assets for paid and organic channels, translating data insights into creative strategies, and collaborating with marketing teams to drive engagement and conversions across global campaigns.

2023 - Present

Brand Designer (3D & Motion)

Huel

Leading the creation of 3D product visuals and motion content across campaigns, shaping the brand’s visual language, and collaborating with creative, marketing, and product teams to deliver cohesive, high-impact assets across all channels

EDGUZMANREBOLLO@GMAIL.COM

MULTIDISCIPLINARY CREATIVE
BASED LONDON, UK

BRAND DESIGNER

MOTION BRAND DESIGNER

3D

SOCIAL MEDIA

3D DESIGNER

SOCIAL MEDIA

BRAND DESIGNER

MOTION BRAND DESIGNER

I led Huel’s visual identity across launches, campaigns, and digital touchpoints, creating scalable assets that connected brand storytelling with business goals.

My work sits at the intersection of brand design, motion, and marketing, using systems-thinking and emerging creative tools to shape how products are experienced across channels.

(Clients)
Huel
Ministry of Sound
Depop

To see more in depth of the process on each project, CLICK HERE

Selected Works

2019 - 2025

Huel — Limit Seeker Fund

Brief: Create a bold, scalable visual identity and logo system for Huel’s Limit Seeker Fund.

For Huel’s Limit Seeker Fund, a global fundraising campaign supporting athletes pushing human boundaries. I created the logo and led the art direction across all visual outputs. The goal was to build a bold, performance-led identity that felt raw, cinematic, and instantly ownable. I developed a cohesive visual system that scaled seamlessly across film, social, apparel, and outdoor, from embroidered branding to large-format billboards. The logo system was stress-tested across digital and physical contexts, ensuring both visual power and production efficiency. The campaign achieved 4.2M+ organic impressions, a 26% engagement rate uplift, and over £150K raised within the first six weeks. It became one of Huel’s most shared brand initiatives of the year, driving a 40% increase in athlete applications and reinforcing the brand’s position as a catalyst for endurance culture.

Role: Senior Designer
Team: Seb Clark, Eduardo Guzman, Ben Frisby, Amie Turnbull
Software: Cinema 4D, Redshift, After Effects, Weavy.ai, Freepik, Illustrator, Photoshop
Year 2025

Huel Daily Greens — Global Launch Campaign

Brief: Develop a distinctive 3D visual language for Huel’s Daily Greens launch

I led the 3D visual language for Huel’s Daily Greens launch, building a scalable visual system that unified product storytelling across digital, print, and retail environments. From early look-development to production, I defined the material language, lighting direction, and motion principles that shaped every asset, from e-commerce visuals and paid social to outdoor and in-store activations. The result was one of Huel’s most cohesive and high-performing launches to date, driving record-high engagement and conversion across paid and organic channels. The 3D system I designed became the foundation for rapid creative iteration, enabling the team to scale visuals globally with consistent quality and efficiency.

Role: Senior Designer (3D)
Team: Seb Clark, Eduardo Guzman, Ben Frisby, Tony Lewthwaite
Software: Cinema 4D, Redshift, ,X-Particles, After Effects, Weavy.ai, Freepik, Illustrator, Photoshop
Year 2025

Huel Brand Guidelines

Brief: A self-initiated Figma project focused on structuring and scaling a clear, usable brand guidelines document.

I designed the Brand Guidelines after the brand refresh. The goal was to turn the new identity into a clear, usable system, something teams can apply consistently across everything. It covers the core foundations: typography, colour, layout, and how the brand behaves across different formats. More than rules, it’s a framework. something that keeps the brand aligned, while still giving enough flexibility to adapt and evolve.

Role: Senior Designer
Team: Eduardo Guzman
Software: Figma
Year 2026

Huel — ExpoWest Vending Machine Video

Brief: Product-focused motion asset designed for vending machines at ExpoWest (US).

The video is built to work in a fast, distracted environment, using bold product shots, clear benefit callouts, and simple, repeatable motion beats. The pacing and structure are optimised for short attention spans and mid-loop viewing, ensuring the message lands even if seen for only a few seconds. This video exists to do one job: clearly sell the product at the point of choice.

Role: Senior Designer (3D)
Team: Eduardo Guzman
Software: Cinema 4D, Redshift, After Effects, Weavy.ai, Freepik, Illustrator
Year 2026

Ministry of Sound — 28th Birthday Campaign

Brief: Develop a distinctive 3D visual language for Huel’s Daily Greens launch

For the 28th anniversary of Ministry of Sound, I co-created the visual campaign celebrating nearly three decades of club culture. The concept was inspired by Windows ‘91 aesthetics, merging early-internet nostalgia with modern digital energy to honour the brand’s roots while speaking to a new generation. Working alongside another designer, I developed the art direction, 3D motion assets, and motion modular design system that unified visuals across print, outdoor, and social. The identity scaled perfectly across digital platforms and physical touchpoints, from posters and billboards to event visuals and motion teasers. The campaign became one of Ministry’s most successful anniversary activations, achieving 2.8M+ social impressions, a 35% engagement uplift, and record event sell-outs within hours of announcement. It reaffirmed Ministry’s position as a cultural icon bridging heritage and innovation in electronic music.

Role: Motion & Graphic Designer
Team: Ryan Winters, Eduardo Guzman
Software: After Effects, Illustrator, Photoshop
Year 2019

Depop

Brief: A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments

A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments, combining clear, direct messaging with expressive visuals to make sensitive subjects feel approachable, human, and relevant to Depop’s community.

Role: Motion Designer (Freelance)
Team: Depop team & Eduardo Guzman
Software: After Effects, Illustrator, Photoshop
Year 2020

Experiences

2018

Junior Designer

Start Design

Assisting in concept development and visual execution across campaigns, supporting senior creatives, and ensuring design consistency throughout projects.

2020

Motion Graphic Designer

Ministry of Sound

Leading the creation of motion assets and visual identities for campaigns and events, shaping the brand’s visual language across platforms, and collaborating closely with the creative team to deliver high-impact content.

2022

Performance Marketing Designer

Huel

Designing high-performing static and motion assets for paid and organic channels, translating data insights into creative strategies, and collaborating with marketing teams to drive engagement and conversions across global campaigns.

2023 - Present

Brand Designer (3D & Motion)

Huel

Leading the creation of 3D product visuals and motion content across campaigns, shaping the brand’s visual language, and collaborating with creative, marketing, and product teams to deliver cohesive, high-impact assets across all channels

EDGUZMANREBOLLO@GMAIL.COM

MULTIDISCIPLINARY CREATIVE
BASED LONDON, UK

BRAND DESIGNER

MOTION BRAND DESIGNER

3D

SOCIAL MEDIA

3D DESIGNER

SOCIAL MEDIA

BRAND DESIGNER

MOTION BRAND DESIGNER

I led Huel’s visual identity across launches, campaigns, and digital touchpoints, creating scalable assets that connected brand storytelling with business goals.

My work sits at the intersection of brand design, motion, and marketing, using systems-thinking and emerging creative tools to shape how products are experienced across channels.

(Clients)
Huel
Ministry of Sound
Depop

To see more in depth of the process on each project, CLICK HERE

Selected Works

2019 - 2025

Huel — Limit Seeker Fund

Brief: Create a bold, scalable visual identity and logo system for Huel’s Limit Seeker Fund.

For Huel’s Limit Seeker Fund, a global fundraising campaign supporting athletes pushing human boundaries. I created the logo and led the art direction across all visual outputs. The goal was to build a bold, performance-led identity that felt raw, cinematic, and instantly ownable. I developed a cohesive visual system that scaled seamlessly across film, social, apparel, and outdoor, from embroidered branding to large-format billboards. The logo system was stress-tested across digital and physical contexts, ensuring both visual power and production efficiency. The campaign achieved 4.2M+ organic impressions, a 26% engagement rate uplift, and over £150K raised within the first six weeks. It became one of Huel’s most shared brand initiatives of the year, driving a 40% increase in athlete applications and reinforcing the brand’s position as a catalyst for endurance culture.

Role: Senior Designer
Team: Seb Clark, Eduardo Guzman, Ben Frisby, Amie Turnbull
Software: Cinema 4D, Redshift, After Effects, Weavy.ai, Freepik, Illustrator, Photoshop
Year 2025

Huel Daily Greens — Global Launch Campaign

Brief: Develop a distinctive 3D visual language for Huel’s Daily Greens launch

I led the 3D visual language for Huel’s Daily Greens launch, building a scalable visual system that unified product storytelling across digital, print, and retail environments. From early look-development to production, I defined the material language, lighting direction, and motion principles that shaped every asset, from e-commerce visuals and paid social to outdoor and in-store activations. The result was one of Huel’s most cohesive and high-performing launches to date, driving record-high engagement and conversion across paid and organic channels. The 3D system I designed became the foundation for rapid creative iteration, enabling the team to scale visuals globally with consistent quality and efficiency.

Role: Senior Designer (3D)
Team: Seb Clark, Eduardo Guzman, Ben Frisby, Tony Lewthwaite
Software: Cinema 4D, Redshift, ,X-Particles, After Effects, Weavy.ai, Freepik, Illustrator, Photoshop
Year 2025

Huel Brand Guidelines

Brief: A self-initiated Figma project focused on structuring and scaling a clear, usable brand guidelines document.

I designed the Brand Guidelines after the brand refresh. The goal was to turn the new identity into a clear, usable system, something teams can apply consistently across everything. It covers the core foundations: typography, colour, layout, and how the brand behaves across different formats. More than rules, it’s a framework. something that keeps the brand aligned, while still giving enough flexibility to adapt and evolve.

Role: Senior Designer
Team: Eduardo Guzman
Software: Figma
Year 2026

Huel — ExpoWest Vending Machine Video

Brief: Product-focused motion asset designed for vending machines at ExpoWest (US).

The video is built to work in a fast, distracted environment, using bold product shots, clear benefit callouts, and simple, repeatable motion beats. The pacing and structure are optimised for short attention spans and mid-loop viewing, ensuring the message lands even if seen for only a few seconds. This video exists to do one job: clearly sell the product at the point of choice.

Role: Senior Designer (3D)
Team: Eduardo Guzman
Software: Cinema 4D, Redshift, After Effects, Weavy.ai, Freepik, Illustrator
Year 2026

Ministry of Sound — 28th Birthday Campaign

Brief: Develop a distinctive 3D visual language for Huel’s Daily Greens launch

For the 28th anniversary of Ministry of Sound, I co-created the visual campaign celebrating nearly three decades of club culture. The concept was inspired by Windows ‘91 aesthetics, merging early-internet nostalgia with modern digital energy to honour the brand’s roots while speaking to a new generation. Working alongside another designer, I developed the art direction, 3D motion assets, and motion modular design system that unified visuals across print, outdoor, and social. The identity scaled perfectly across digital platforms and physical touchpoints, from posters and billboards to event visuals and motion teasers. The campaign became one of Ministry’s most successful anniversary activations, achieving 2.8M+ social impressions, a 35% engagement uplift, and record event sell-outs within hours of announcement. It reaffirmed Ministry’s position as a cultural icon bridging heritage and innovation in electronic music.

Role: Motion & Graphic Designer
Team: Ryan Winters, Eduardo Guzman
Software: After Effects, Illustrator, Photoshop
Year 2019

Depop

Brief: A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments

A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments, combining clear, direct messaging with expressive visuals to make sensitive subjects feel approachable, human, and relevant to Depop’s community.

Role: Motion Designer (Freelance)
Team: Depop team & Eduardo Guzman
Software: After Effects, Illustrator, Photoshop
Year 2020

Experiences

2018

Junior Designer

Start Design

Assisting in concept development and visual execution across campaigns, supporting senior creatives, and ensuring design consistency throughout projects.

2020

Motion Graphic Designer

Ministry of Sound

Leading the creation of motion assets and visual identities for campaigns and events, shaping the brand’s visual language across platforms, and collaborating closely with the creative team to deliver high-impact content.

2022

Performance Marketing Designer

Huel

Designing high-performing static and motion assets for paid and organic channels, translating data insights into creative strategies, and collaborating with marketing teams to drive engagement and conversions across global campaigns.

2023 - Present

Brand Designer (3D & Motion)

Huel

Design 3D product visuals and motion content across campaigns, helping shape and evolve the brand’s visual language. Work closely with creative, marketing, and product teams to deliver cohesive, high-impact assets across digital and physical channels.

EDUARDO GUZMAN

I led Huel’s visual identity across launches, campaigns, and digital touchpoints, creating scalable assets that connected brand storytelling with business goals.

(Clients)HuelMinistry of SoundDepop

To see more in depth of the process on each project, CLICK HERE

Selected Works

2019 - 2025

Huel — Limit Seeker Fund

Brief: Create a bold, scalable visual identity and logo system for Huel’s Limit Seeker Fund.

Huel Daily Greens — Global Launch Campaign

Brief: Develop a distinctive 3D visual language for Huel’s Daily Greens launch

Huel Brand Guidelines

Brief: A self-initiated Figma project focused on structuring and scaling a clear, usable brand guidelines document.

Huel — ExpoWest Vending Machine Video

Brief: Product-focused motion asset designed for vending machines at ExpoWest (US).

Ministry of Sound — 28th Birthday Campaign

Brief: Develop a distinctive 3D visual language for Huel’s Daily Greens launch

Depop

Brief: A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments

Experiences

2018

2020

2022

2023 - Present

EDUARDO GUZMAN

I led Huel’s visual identity across launches, campaigns, and digital touchpoints, creating scalable assets that connected brand storytelling with business goals.

(Clients)HuelMinistry of SoundDepop

To see more in depth of the process on each project, CLICK HERE

Selected Works

2019 - 2025

Huel — Limit Seeker Fund

Brief: Create a bold, scalable visual identity and logo system for Huel’s Limit Seeker Fund.

Huel Daily Greens — Global Launch Campaign

Brief: Develop a distinctive 3D visual language for Huel’s Daily Greens launch

Huel Brand Guidelines

Brief: A self-initiated Figma project focused on structuring and scaling a clear, usable brand guidelines document.

Huel — ExpoWest Vending Machine Video

Brief: Product-focused motion asset designed for vending machines at ExpoWest (US).

Ministry of Sound — 28th Birthday Campaign

Brief: Develop a distinctive 3D visual language for Huel’s Daily Greens launch

Depop

Brief: A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments

Experiences

2018

2020

2022

2023 - Present

EDUARDO GUZMAN

I led Huel’s visual identity across launches, campaigns, and digital touchpoints, creating scalable assets that connected brand storytelling with business goals.

(Clients)HuelMinistry of SoundDepop

To see more in depth of the process on each project, CLICK HERE

Selected Works

2019 - 2025

Huel — Limit Seeker Fund

Brief: Create a bold, scalable visual identity and logo system for Huel’s Limit Seeker Fund.

Huel Daily Greens — Global Launch Campaign

Brief: Develop a distinctive 3D visual language for Huel’s Daily Greens launch

Huel Brand Guidelines

Brief: A self-initiated Figma project focused on structuring and scaling a clear, usable brand guidelines document.

Huel — ExpoWest Vending Machine Video

Brief: Product-focused motion asset designed for vending machines at ExpoWest (US).

Ministry of Sound — 28th Birthday Campaign

Brief: Develop a distinctive 3D visual language for Huel’s Daily Greens launch

Depop

Brief: A series of motion-led UI elements and endcards for social designed to break down complex trust and safety topics into simple, digestible moments

Experiences

2018

2020

2022

2023 - Present

(Clients)
Huel
Ministry of Sound
Depop

(Clients)
Huel
Ministry of Sound
Depop

(Clients)
Huel
Ministry of Sound
Depop